Privacy Policy

Introduction

This Privacy Policy ("Policy") governs the collection, use, storage, and disclosure of personal information by AS Digital Technologies ("Company", "we", "us", or "our"), a digital marketing agency based in Mumbai, Maharashtra, India, operating through the website www.asdigitaltechnologies.in ("Website").

By accessing our Website, submitting any form, or engaging our services, you ("User", "you", or "your") consent to the terms of this Privacy Policy. If you do not agree with this Policy, please do not use our Website or services.

This Policy is compliant with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws and regulations relating to data protection and privacy.

1. Information We Collect

We collect the following categories of information when you use our Website or services:

1.1 Information You Provide Directly:

• Contact Information: Name, email address, phone number, WhatsApp number, business name, and city/location.
• Inquiry Details: Your specific service requirements, business type, budget range, and any other information you voluntarily share through our contact or inquiry forms.
• Communication Records: Records of correspondence if you contact us via email, WhatsApp, phone, or through our Website forms.
• Subscription Data: Email address provided when subscribing to our newsletter or marketing communications.

1.2 Information Collected Automatically:

• Usage Data: Pages visited, time spent on pages, links clicked, referral URLs, and navigation patterns.
• Device Information: IP address, browser type and version, operating system, device type (mobile/desktop/tablet).
• Cookie Data: Session cookies, preference cookies, and analytics cookies (detailed in Section 4).
• Location Data: Approximate geographic location based on IP address (city/state level only).

1.3 Information from Third Parties:

• Information received from advertising platforms (Google Ads, Meta Ads) when you interact with our advertisements.
• Information from social media platforms if you engage with our social media pages or profiles.

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To respond to your inquiries, provide quotations, and deliver the digital marketing services you have engaged us for.
• Communication: To contact you via phone, email, or WhatsApp regarding your service requirements, project updates, and support queries.
• Marketing Communications: To send you newsletters, case studies, promotional offers, and digital marketing insights — only with your explicit consent. You may opt out at any time.
• Website Improvement: To analyze usage patterns and improve the functionality, content, and user experience of our Website.
• Analytics & Reporting: To generate aggregated (anonymized) analytics reports about Website traffic and user behavior.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions or unauthorized access to our systems.

We will not use your information for any purpose not described in this Policy without obtaining your prior consent.

3. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us enhance your browsing experience.

Types of cookies we use:

• Strictly Necessary Cookies: Essential for Website operation. These cannot be disabled (e.g., session management cookies).
• Performance & Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
• Functionality Cookies: Remember your preferences and settings for a better experience.
• Marketing & Advertising Cookies: Used by advertising partners (Google Ads, Meta Pixel) to serve relevant ads to you on other platforms.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website. For Google Analytics opt-out, visit Google Analytics Opt-out.

4. Third-Party Services & Disclosure

We may share your information with trusted third parties only as described below:

• Google LLC: For Google Analytics (website analytics), Google Ads (advertising), and Google Workspace (business email and communication).
• Meta Platforms, Inc.: For Facebook and Instagram advertising campaigns and analytics.
• WhatsApp (Meta): For business communication through WhatsApp Business.
• Email Service Providers: For sending newsletters and transactional emails.
• Payment Processors: Secure payment gateway providers when processing service fees (we do not store your payment card details directly).
• Legal & Regulatory Authorities: When required by applicable law, court order, or government regulation.

We do NOT sell, rent, or trade your personal information to any third party for their marketing purposes.

All third-party service providers are bound by their own privacy policies and are required to maintain appropriate data security standards.

5. Data Security

We implement reasonable and appropriate security practices and procedures as mandated under the IT (Amendment) Act, 2008, and IT Rules, 2011, including:

• SSL/TLS encryption for data transmission on our Website.
• Restricted access to personal data on a need-to-know basis within our organization.
• Regular security assessments and updates to our systems.
• Secure data storage practices with access controls and authentication.

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability and industry standards.

In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify affected users as required by applicable law.

6. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law:

• Client Data: Retained for the duration of the service engagement and up to 5 years thereafter for legal and accounting purposes.
• Inquiry/Lead Data: Retained for up to 24 months from the date of initial inquiry.
• Newsletter Subscriptions: Retained until you unsubscribe or request deletion.
• Analytics Data: Aggregated, anonymized data may be retained indefinitely for business analysis.

Upon expiry of the applicable retention period, your personal information will be securely deleted or anonymized.

7. Your Rights

Subject to applicable Indian law, you have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request correction of inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal information, subject to our legal obligations to retain certain records.
• Right to Opt-Out: You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or by contacting us directly.
• Right to Restrict Processing: You may request that we limit how we use your personal information in certain circumstances.
• Right to Data Portability: Where technically feasible, you may request your personal data in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us at connect@asdigitaltechnologies.in. We will respond to your request within 30 days.

8. Children's Privacy

Our Website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child, please contact us immediately at connect@asdigitaltechnologies.in and we will take steps to promptly delete such information.

9. Cross-Border Data Transfers

Your information may be processed and stored on servers located outside India (for example, by Google's global infrastructure or Meta's data centers). By using our services, you consent to the transfer of your information to countries outside India, which may have different data protection laws than India. We ensure that such transfers are subject to appropriate safeguards and that the receiving parties maintain adequate data protection standards.

10. Third-Party Website Links

Our Website may contain links to third-party websites, social media platforms, and other online resources. We are not responsible for the privacy practices of these external websites. We encourage you to review the privacy policies of any third-party websites you visit. This Policy applies solely to information collected through our Website and services.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Policy on our Website. The "Last Updated" date at the top of this page will reflect the most recent revision. We encourage you to review this Policy periodically.

For material changes that significantly affect your rights, we will make reasonable efforts to notify you via email (if you have subscribed to our communications) or through a prominent notice on our Website.

12. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact our Privacy Team: